By Bethuel Kinyori
Celtel Tanzania has joined its sister companies in Africa and the Middle East in adopting the brand name Zain as part of rebranding the entire African operations from Celtel.
Before the rebranding exercise that came to a close yesterday, the Kuwait mobile operator was trading in 14 African markets as Celtel International.
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[Source: THE CITIZEN]
Monday, August 4, 2008
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1 comment:
This is very interesting, Celtel will spend some money to build brand name awareness. Also, the gear change like this always cause some problem in corporate culture. It will be very interesting to watch and see how Celtel employees will stand behind this movement.
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